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Copyright © 2009, New York Magazine Holdings LLC. A Brioni store |
Brioni
57 East 57th St. bet.
Madison & Park Ave
New York, NY 10019
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About this fashion designer
The Brioni fashion house was founded in 1945. It was the first Rome suit shop by master tailor Nazareno Fonticoli and Gaetano Savini. They decided to name the shop "Brioni" after an Adriatic Sea resort, now named Brijuni. By the 1950s, Brioni experienced international success. The year 1954 brought the label to America at its first fashion show in New York City. Brioni opened shop in the U.S. that same year, and the rest is history.
Brioni continues to grow, currently employing over 900 tailors with hundreds of styles of suits created every year. However, at the very heart of the business are the many thousands of elite clientele, such as movie stars, rock stars, and socialites, for whom Brioni custom tailors suits. This business alone makes up over a quarter of Brioni's production.
The name "Brioni" brings to mind the "Dapper Don" suits of crime boss John Gotti, or those worn today by Donald Trump. In the 1950s, Brioni represented radical innovation and impeccable style. Today, these suits represent style, confidence, and power. Other famous clients of Brioni suits include Al Pacino, Luciano Pavarotti, Robert Kennedy, Nelson Mandela, and even George W. Bush.
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